X
Idea Phase - Marketing:
Design Thinking
Use Design Thinking principles. Define the "as is" user journey and identify problems/pains. How can you relive those pains and create more gains?
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Idea Phase - Product:
Concept Design
Based on the user needs define the requirements for your solution. Possibly you can create small mockups to visualize your potential solution and show it to users.
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Idea Phase - Strategy:
Problem-Solution validation
Identify the problem that your users really have. How are they solving it today?
What motivates you to solve this problem?
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Idea Phase - People
You and your friends
Think you need to find a CTO right away? Forget it. --> get creative. Or find a Sales person on commission? Forget it --> get your hands dirty. Get started now and people join along the way based on their motivation and skills.
As long as you do not pay any salaries and everybody is on fire sharing the vision, you’re good.
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Concept Phase - Legal:
Legal check
Check if there are any legal implications on your business model. Is the market regulated? What licenses or certificates does it require? Can you avoid them somehow by adjusting your business model, at least for the beginning?
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Concept Phase - Financial:
Financial Plan
Create a first financial plan to check if your venture is worth pursuing. Make assumptions and calculate bottom up.
Identify how much money you will need and estimate your runway.
Get familiar with fundraising if you need. The longer you can bootstrap, the better.
Apply Now
Concept Phase - Sales:
Pre-Sales
Develop an understanding of the market mechanism, i.e. who are decision makers, who controls the budget etc.
If possible you can already generate pre-signups or pre-orders. It can be a great way to finance your business or show investors that there is demand.
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Concept Phase - Marketing:
User Interviews
Define your Brand, incl. Company name, Logo, CI, etc.
Run more user interviews with open questions to validate/refute your hypothesis. Watch them use your solution without guidance. Identify where they see the most value. Based on that, create user segments and select a target group.
Start writing blogs and other content to position yourself as a thought leader.
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Concept Phase - Product:
Prototyping
Envision how you are going to deliver your solution to clients. Validate your requirements and create more detailed specifications. Start creating prototypes and get them out to users asap. Iterate based on the feedback.
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Concept Phase - Strategy:
Value Proposition, Business Plan
What value do you provide for your users? Do you save them time, money or bring additional benefits?
Create a business plan including market & competitor analysis. Define your USP and how your will deliver that to your clients (4P).
Develop a clear go-to-market strategy.
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Concept Phase - People
Co-Founders Forming
Think you need to find a CTO right away? Forget it. --> get creative. Or find a Sales person on commission? Forget it --> get your hands dirty. Get started now and people join along the way based on their motivation and skills.
Apply Now
Market validation & Testing - Legal:
Incorporation
Decide on the legal form.
Split equity with cofounders and set up a shareholder agreement and the By-Laws.
Apply for necessary licenses and certificates.
Apply Now
Market validation & Testing - Financial:
Fundraising or Bootstrapping
Based on your updated financial forecast, derive the net cash flow and run some scenarios for your company valuation. Is it attractive for investors?
Derive financial KPI's and do sanity checks.
How much money do you need to cover your burn rate for the next 12-18 months?
What is the best way to get funding (grants, loans, business partners, equity)?
Apply Now
Market validation & Testing - Sales:
Sales Training/Coaching, POC
Craft a compelling sales strategy and find first clients. Conduct a proof of concept to go through the whole (new) user journey with them and learn from the process. Validate your business model and the willingness to pay.
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Market validation & Testing - Marketing:
Marketing & Communication Strategy
Based on the value proposition, define the USP that resonates with your target group. Use the 4P to make clear how you bring this to the client. Develop Branding/ Corporate Identity guidelines.
Conduct first marketing campaigns and identify the most efficient channels to reach new clients.
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Market validation & Testing - Product:
MVP, Clinical validation
Bring your solution (MVP with core functionalities) into a real-world environment and collect valuable insights. Based on the learnings, improve the solution.
Set up a quality management system and begin preparation for regulatory approval.
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Business Plan
Go-to-market strategy
Refine your business plan and create a financial forecast based on the validated market feedback (i.e. willingness to pay,  obtainable market size).
Identify the customer acquisition costs and the lifetime value. Make sure to develop a plan how to cover your burn rate.
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Market validation & Testing Phase - People
Individual Professionals Storming
Assign roles and responsibilities. Handle the phases of excitement and eagerness to fear and anxiety.
Find Advisor and compensate based on performance/ contributions.
Consider outsourcing tasks; it is often quicker and more professional (variable over fixed costs).
Get familiar with the basics on what it means to employ people.
Apply Now
Traction & Revenue - Legal:
Legal Documents & ESOP
Protect your IP (i.e. trademarks, patents, etc.).
Set up all legal documents for running your business (i.e. Terms of Use, Privacy Policy, Shareholder Agreements, Employment Contracts Invoices, etc.).

Set up a virtual/phantom stock option pool (VSOP/ PSOP) to incentivize employees, advisors and service providers.
Apply Now
Traction & Revenue - Financial:
Establish financial operations
Are you fundraising? Get the necessary documents ready, make it easy for investors to invest.
Find an accountant and consider insurances you need for the business.
Apply Now
Traction & Revenue - Sales:
Implement professional Sales processes
Focus on early adopters at first. Implement processes to generate new leads. What reduces the time for user acquisition? How can you activate new clients so that they see the benefits from your product right away? Make sure to retain your existing clients and consider upselling.
Apply Now
Traction & Revenue - Marketing:
Awareness and referral campaigns
Initiate a marketing campaign for your launch. Identify key opinion leaders and partners. Create events and draw awareness to your new solution.
Use various communication channels to bring your USP/messages across. Make sure users can find you (SEO). How do you motivate users to spread the word and launch a referral campaign?
Apply Now
Traction & Revenue - Product:
Whole Product Solution, Serial Production
Set up a reliable production environment with the necessary infrastructure.
Optimize the UI/UX.
Define and keep track of KPI's.
Apply Now
Traction & Revenue - Strategy:
Project Management, Implementation
Shift your focus towards value creation. Define your value chain and who and what you need. Define key roles within your organisation and evaluate where you need external support (e.g. outsourcing, partnerships).
Set milestones and KPI's that you need to achieve this year (e.g. use the Hoshin Kanri Matrix and OKR's).
Apply Now
Traction & Reveniue Phase - People
Early Team Norming
Hiring and employer branding become important. Share a common goal and create team spirit Implement a recruitment process.
Find your leadership style and empower people.
Incentivize employees with (virtual) shares.
Apply Now
Growth - Legal:
International Readiness
Check local regulations and laws when expanding.
Incorporate foreign entities or a holding.  
Use a Cap Table management tool to incentivize employees, advisors and service providers and keep track of it.
Apply Now
Growth - Financial:
Rocket Fuel & Financial Housekeeping
Now is the time to grow. Secure enough funding to invest in Sales & Marketing. Collect early and pay late to optimize your liquidity. Create a clear path towards profitability.
Find reliable partners for bookkeeping and financial reporting. Integrate processes into your operations and automate where possible.
Incentivice employees, consider 4 areas for time and performance related compensation (base salary, pension, profit shares, company shares).
Apply Now
Growth - Sales:
Automate Sales, Mass market adoption
Include new target segments and get into the mass market. Can you automate the sales process? Improve the customer retention rate and increase the customer lifetime value (LTV).
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Growth - Marketing:
Growth Hacking, Customer Retention
Would your users hate it if you shut down the business? Make sure you got product market fit before scaling.
While ensuring loyalty and implementing customer retention measure, start growth hacking initiatives. Try a lot and measure the success of campaigns.
Apply Now
Growth - Product:
Ensure scalability
Adjust your solution for the main market.
Make sure you have enough capacity to scale fast. Automate processes as much as possible. Can your users completely help themselves without your help?
Track the product usage and other KPI's.
Apply Now
Growth - Strategy:
Expansion &, Strategic Initiatives
Identify new segments to sell to (i.e. international, new user groups/mass market). Do you need to adapt your offering? How do you get to those new clients and who are key stakeholders in the new market?
Set clear goals and communicate them. Implement effective processes.
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Growth phase - People
Startup Vibes
Performing
Culture eats strategy for breakfast.
Make sure to keep and grow talents. Introduce a feedback culture and transfer leadership.
Employees must be able to make decisions without supervision.
Apply Now
Establishment - Legal:
Legal Advisory
Depending on your business strategy (optimization, innovation, exit) find the right legal advisors to execute on your strategy.
Apply Now
Establishment - Financial:
Financial Advisory
Depending on your business strategy (optimization, innovation, exit) find the right financial advisors to execute on your strategy.
Apply Now
Establishment - Sales:
Sales System, Recurring revenue
Automate as much as possible. Potentially a different sales system is needed.
Create long-term partnerships with high lock in effects and recurring revenues.
Apply Now
Establishment - Marketing:
Customer Innovation
Reduce marketing expenses. Keep existing clients and hear their other problems.
Test new solutions and do the whole cycle again.
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Establishment - Product:
Improve efficiency, Stay innovative
Optimize the processes for the existing solution and reduce costs as much as possible.
Start developing new solutions and do the whole cycle again.
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Establishment - Strategy:
Business trajectory, Optimization, Innovation, Exit
What is the future of the company: continuation, innovation or exit?
After reaching the top of the S-curve, start on a new growth trajectory, while optimizing the existing business.
Develop an exit strategy if needed.
Apply Now
Establishment Phase - People
Young Company
Create leadership opportunities (keep in mind Maslow's Hierarchy of Needs).
Hire a people+culture representative. Get an HR Management System in place.
Go fully formal with your people processes: go full circle (employee cycle) with employer brand, comp+ben offerings, employee journey and structures.
Four possible pillars of compensation:
- Short-term cash (salary)
- Long-term money (pension)
- Short-term risk (profits/revenue share)
- Long-term risk (company shares)
Build a holistic, solid people+culture strategy, budget and services. Solidify your Corporate Culture and Employer Brand. Build a fantastic company!
Apply Now

Your Community
To Build Successful
HealthTech Startups

Come with a project, leave with a company.
‍
Together with our experienced service partners and investors we accelerate the development and market entry of digital health, medtech and diagnostic startups.

What we do for founders
Get hands-on venture building support

Accelerate your time-to-market and reduce operational risk by working with our hand-picked service partners that like to have skin in the game.

Apply for Venture Building
Get smart-money funding

Startups that work with our service partners can apply for funding from the non-profit business angel club KAPSLY angels association.

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What our founders say

Fabian Bischoff, Autonomyo SA

Fabian Bischof, Co-founder Autonomyo SA

"KAPSLY has enabled us to continue our product development with suitable partners in a service-for-equity agreement at a pace we couldn't have managed on our own."

Kevin Maurer, Founder Quality-Loop

“KAPSLY helped me to find the right service provider for my development needs quickly and easily. Thanks to KAPSLY’s contract templates and service provider compensation possibilities we were able to start developing right away without having to worry about anything else. If you need work done for your Startup I recommend having a look on KAPSLY’s marketplace first.“
Kevin Maurer Quality-loop

100+ specialists at your disposal

Faster

Don’t waste time with VC fundraising, hiring and figuring out how to do things. Our network partners have done it before and provide clear processes and guidance.

Cost effective

We will save you from costly mistakes that often let founders start from scratch again. The service investment lets you preserve liquidity and align interests to increase your valuation.

Focus

Create real value for your business and focus on the core activities. Combined with the professional execution it reduces your operational risk and increases success chances.

Funding

Receive the resources that you really need, when you need them. Fundraising is only a means to create value through work. Here you receive both, money and hands-on support with skin in the game.

Join our Info Session
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How to join us?

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Info Session

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Register here.
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Application

Apply for venture building support (service investments) or cash investments.

Assessment

Complete the assessment interview. Through the assessment we identify in which areas you need support.

Matching

Introduction to our venture partners and start of collaboration.

Funding

Receive funding / (Follow-on) Investments from experienced entrepreneurs through our partner.

Learn about the Swiss HealthTech Ecosystem
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What working with us can look like

Autonomyo partners use KAPSLY contracts

Autonomyo was able to achieve milestones in product development and quality management much faster and before a major funding round.

Benefits of our deals include:

  • vetted service partners
  • flexible payment terms
  • clean cap table, through late conversion and phantom stocks
  • clear service scope and value
Visit our blog to read more

The one stop shop for all your startups needs

Our network of over 100 partners covers all areas from idea stage to market entry and exit. Through KAPSLY you get special deals you can’t find anywhere else.
We have pre-negotiated terms including repayment plans, revenue share models or service-for-equity deals, so that you can focus on building your business and preserve cash for further growth.

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Services and Expertise our Network offers

Product development:

From Prototyping to Serial Production, UI/UX Design, Clickdummy, MVP, Mobile development, No-Code, Product Design, Hardware, Front-End, Back-End, System Engineering, Robotics, AI/ML, Web3, Database, Web services, DevOps

Quality and Regulatory Affairs:

Outsourced Quality Management System (QMS), Comply with ISO 13485, ISO 14971, ISO 9001, MDD/MDR, IVDD/ IVDR and FDA standards, Legal manufacturer, Audits, Declaration of Conformity, Life Cycle Management, Computer System Validation, CE-Mark, FDA approval, Post-Market Surveillance

Business and Legal Services:

Market Research, Business Model validation, Go-to-market strategy, Pricing, Reimbursement, Project Management, Financial Plan, Incorporation, Fundraising, Equity allocation, ESOP/VSOP, Contracts and Terms, Legal Compliance, Data Protection, Advisor compensation, Accounting, Insurance, Positioning, Branding, User Journey, Website design, SEO, Social Media, CRM, Content Management, Sales, Analytics, People and Culture, HR strategy, Leadership, Growth Hacking, Internationalisation

Not sure what is next? Use the KAPSLY Matrix to find out.

The KAPSLY Matrix helps you to find out which tasks will potentially be ahead of you at which stage of your startup journey.
It gives you an overview of what tasks your core team can cover and where you might want additional resources to support you.
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Click on the fields to read more and apply right away if you want to insource help there.

Visit our FAQ and resources page for more info about how to work with us.
Idea Phase
Concept Phase
Market validation & Testing
Traction & Revenue
Growth
Establishment
Legal
Legal check
Incorporation
Legal Documents & ESOP
International
Readiness
Legal Advisory
Financial
Financial Plan
Fundraising or Bootstrapping
Establish financial operations
Financial Housekeeping
Financial Advisory
Sales
Pre-Sales
Sales Training/Coaching
POC
Implement professional Sales processes
Automate Sales
Mass market adoption
Sales System
Recurring revenue
Marketing
Design Thinking
User Interviews
Marketing & Communication Strategy
Awareness and referral campaigns
Growth Hacking
Customer Retention
Customer Innovation
Product
Concept Design
Prototyping
MVP
Clinical validation
Whole Product Solution
Serial Production
Ensure scalability
Improve efficiency
Stay innovative
Strategy
Problem-Solution validation
Value Proposition
Business Plan
Business Plan
Go-to-market strategy
Project Management
Implementation
Expansion &
Strategic Initiatives
Business trajectory
Optimization, Innovation, Exit
People
You and your friends
Co-Founders
Forming
Individual Professionals Storming
Early Team
Norming
Startup Vibes
Performing
Young Company
Get to know us
Join the Info Session